Everyday I have agents begging me..that's right begging me...for help..no they do not ask me to handle their transactions...nor do they want me to do their job. On many occasions these requests come via email..from across the globe..because maybe just maybe their broker is not doing their job.
The common theme..my broker is too busy selling....my broker is rarely in the office...my broker doesn't have a clue!
Guess what you compensate your broker...with every transaction and every fee that exists to work within your brokerage.
Do you know what I say to agents when I hear this?
Pull Your License and don't look back! What makes you think that now...all of a sudden they will change? If you are lacking something in your career and have been..I doubt very seriously things will change unless the broker changes!
See one thing I noticed with some managers and brokers on many occasions they are wrapped up in what they believe is their role.
Wrapped up in productivity meetings..reducing their costs...planning and plotting and handling their own transactions...
On many occasions the best thing they bring to the table is pushing papers and the company name..sometimes they sit counting their dollars..and on top of that recruiting...recruiting any warm body....without a training program....unleashing these agents to unsuspecting people...Congrats..you just did it again!
You met your quota now STOP....and nurture them!
We sometimes think that fresh blood shake things up....and probably holds true in many cases...but what about the folks who have stood by the broker through thick and thin..and you have nothing to offer them except where is your production? When you as the broker should make sure that these agents are trained...
Maybe as a broker you lack the skills yourself...
As a broker its imperative to be current in today's methods..lead by example..in many cases this does not happen...as a broker you should be aware of the ever changing world...how can you mentor and grow your company without putting much effort into it or even understand current market or marketing trends.....as a broker..its your license at stake..and then you have to ask..how did this happen to me?
Train your agents...nurture your agents...and you might find that agents that are happy..productive and feel appreciated.. in return it might make recruiting easy for you. Just like any other form of marketing...
Let's gage the rate of return.
Productive Agents, excited about their work environment=Word of Mouth to everyone they know!
Do you as a broker nurture your agents? If not I'm sure somebody else will!
About The Author: Midori Miller is a licensed real estate associate with CENTURY 21 Sundance Realty, Real Estate Trainer and Manager . CENTURY 21 Sundance Realty is located in Volusia County with 2 office locations to better serve the public. Daytona Beach and Ormond by the Sea.midorimiller@yahoo.com (386) 453-3236
